Deliver GREAT content, or don’t deliver at all.
In the hustle and bustle of life, social media rules. It’s not the only form of communication but it is KING because of its availability, easy-to-manage format and broad scope of delivery. The definition of content is something that is to be expressed through some medium, as speech, writing, or any of various arts: a poetic form adequate to a poetic content; Having significance or profundity. In this case, it applies to advertising of your product or service.
But just because you have access to social media, doesn’t mean you use it willy nilly. There are formulas that work and other methods that don’t.
To deliver great content you will need to do the following with these first steps:
Decide what topic you’ll feature, then research the trends of your product. Incorporate some important stats or other verbiage that people need to know to make a buying decision. (For example; Eating fruits/veggies at every meal help you attain a healthier weight, then provide proof with a stat or testimonial.)
Pay attention to what media outlets your target audience uses, and operate in the medium they use MOST. Go where they are and market to them in that place FIRST, then use other methods.
Talk to them DIRECTLY. You can’t answer every email or message, but use today’s technology to show them you care that they watch, listen, or buy your products or services. This makes them feel valued, and they are more apt to patronize you AGAIN.
This are just beginning steps to utilizing social media and creating a presence to inform people that you exist. Be present, available and ready to chat. You never know how a convo can pay off for both you and the consumer in the end.
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